Wednesday, 20 July 2011

How to get paid for advertising on your website

Whenever we build a website, it is almost always the case that we wish to attract as much traffic to it as possible and make as much money from said traffic as we possibly can. There are a great many ways in which we can do this, of course. We can include a lot of relevant outbound links and attempt to attract as many inbound ones as possible in order to increase our standing in the eyes of the search engine spiders. We can add lots of fresh content in order to achieve the same effect. We can sell affiliate marketing products to the visitors we in this way attract in order to make cash but we can also sell advertising space on our site to generate income from visitors and potential visitors to our site.

The most obvious way in which people think to use advertising space on their website is by signing up for Google AdSense. This is of course a fantastic idea and is a very simple and effective way of monetising our site. We simply sign up to the programme, Google populates our site automatically with relevant ads and when visitors to our site click on said ads, we earn a few cents in revenue. This means that apart from the original sign-up process, Google do all the work for us in this respect and we can focus on simply keeping our site fresh, relevant and up to date.

The problem with Google AdSense is that it is a very uncertain way of earning advertising revenue. We do not simply get paid for hosting the adverts on our site but are entirely dependant upon third parties clicking on same in order to earn. There are no doubt some who are thinking at this stage, "I can simply click on the ads myself;" but you should be warned that Google will pick up on this practise very quickly and close your account, with all outstanding revenue being forfeited.

The most lucrative way in which we can get paid for advertising on our website is therefore to attract said advertising direct. The best way to do this is simply to place a panel advert on our site advertising the fact that advertising space is available and that prospective advertisers should contact you for further details. Your chances of success in this respect depend very much upon the nature of your website, of course, and the quality of traffic it attracts.

It is also possible to contact companies and ask them whether they would be interested in advertising on your site. This is an extremely good idea where you may have such as a website on your home town. Approaching businesses within the town - assuming you have a high Google page ranking - could be an extremely lucrative method of gaining advertising revenue, particularly when we consider the exorbitant rates local newspapers are charging in modern times.

These are just some ways in which you can get paid for advertising on your website and there will be a great many more dependant upon the nature of the site. It is therefore worthwhile spending some brainstorming time in this respect and coming up with new and hopefully lucrative opportunities to try out for yourself.

1 comment:

  1. Read this caused it's good info for your business